Low-cost fixes first. Longer commitments only after proof.

You do a lot of outreach. Almost nothing booked.

Whether it breaks at your first message or the close, it's rarely effort - it's clarity. Find your bottleneck in a free 30-minute call.

Find My Sales Bottleneck - Free
From scattered GTM ideas to a clear ICP, message, and channel system

Which of these sound familiar?

No one replying?

You send message after message. Barely any replies.

Replies but no calls?

They reply, then go quiet before a call gets booked.

Demos that fizzle?

The call goes great, then "we need to think about it."

Deals that drag on?

Pilots stall, or a "yes" goes quiet before signing.

The pattern I keep seeing

It's probably not your product.

A lot of outreach in, almost nothing booked out

When nothing books, the instinct is to blame the product - pivot, rebuild, cut the price.

After enough diagnostic calls, I can tell you it's almost never the product. It's the sales motion - and a broken one looks exactly like a broken product: silence, ghosting, no traction.

So you rebuild the thing that was never the problem, and lose months to it.

Good news: a broken sales motion is fixable - and far less painful than a pivot.

Kai Michael Horn
About Kai Michael

8+ years building sales motions inside early-stage SaaS.

I've spent the last eight years inside early-stage SaaS, building functioning sales motions from scratch - the kind of hands-on work most "advisors" have never actually done.

That means I recognise the same handful of constraints showing up in almost every founder-led sales motion. And I can usually spot which one is yours in 30 minutes.

Diagnose Your Bottleneck in 30 Minutes

One focused call to surface what's actually blocking your growth. No prep needed - bring your situation and we'll find the constraint.

Find My Sales Bottleneck - Free
  • Walk away with a clear diagnosis of your #1 sales bottleneck.
  • Know exactly what to fix first - and what to ignore.
  • Get my honest take on whether your sales motion needs a tactic, a system, or a rethink.
  • If there's no fit, I'll tell you directly. No pitch.

Why This Approach Works

Pattern recognition from 8+ years inside SaaS - applied to your specific bottleneck.

You've tried tactics. This is different.

Most founders cycle through tactic after tactic. A diagnostic call skips the trial-and-error by identifying the lever that's actually broken.

Pattern recognition beats guessing.

After 8+ years inside SaaS, the same handful of bottlenecks show up over and over. Yours probably matches one I've seen before.

Fix the bottleneck, not ten tactics.

Adding more activity is the wrong move. Removing the constraint that's blocking your current activity is the right one.

How I work

Proof first. Commitment only if it works.

Most consultants pitch a 6-month €20-30k commitment before they've earned a single hour of trust. I do the opposite - low-cost, high-value advice first.

Trust comes from proof, not contracts.

After the free call

Two ways to work together

See the fix in one session, or make it convert with ongoing support. Start with whichever fits - proof first, commitment only if it works.

One-off

Strategy Session

€299 · one-off
You leave with
A clear read on exactly what's broken and the fix to run - the specific plan to unblock your funnel, whatever stage is leaking.

A 60-minute deep dive on the bottleneck we found - messaging, conversion, ICP, whatever the real constraint is - and the first version of the fix to put in market.

  • A fix built around your actual bottleneck, not a generic playbook
  • A concrete first version to put in market, mapped to your buyer
  • The reasoning and the metrics, so you can run it and see traction
or
Most founders start here
Ongoing

Ongoing Support

€499 / month · cancel anytime
The goal
That plan turning into real traction - more booked meetings and closed deals over time, as we tune what's live against what's actually working.

A weekly working partner while the fix proves out in market - whatever the bottleneck turned out to be. You run it; I keep you from misreading the results or quitting on something one tweak away from working.

  • A weekly 30-minute working session on what's live
  • Async review of the results between sessions
  • Pattern from dozens of campaigns, funnels, and pitches - what to kill, double down on, or test

One closed deal covers it several times over.

Not sure which fits? That's what the free call is for.

Book Your Free Call