Find My Bottleneck

Your Sales Aren't Stalling Because of Effort.

If you're actively selling but not closing consistently, the issue isn't effort - it's lack of GTM clarity.

Find My Sales Bottleneck - Free
From scattered GTM ideas to a clear ICP, message, and channel system
Kai Michael Horn
About Kai Michael

8+ years building sales motions inside early-stage SaaS.

I've spent the last eight years inside early-stage SaaS startups, building functioning sales motions from scratch - the kind of hands-on work most "advisors" have never actually done.

That experience means I recognise the same handful of GTM constraints showing up in almost every founder-led sales motion - and I know how to spot them quickly.

Most early-stage SaaS don´t have a growth problem. They have a clarity problem.

The issue usually isn't effort. Early-stage founders are constantly testing ideas - outbound, positioning, channels, messaging.

The real problem is that when something in the go-to-market system is broken, it's rarely obvious where the bottleneck actually is.

Without diagnosing that constraint first, founders often spend months changing tactics while the real problem stays untouched.

  • Is your ICP fuzzy? You can't describe your ideal customer in one sentence.
  • Is your positioning unclear? Prospects nod along, then ghost.
  • Is your outbound inconsistent? Some weeks book calls. Most weeks don't.
  • Are your calls not converting? Demos go well, then "we need to think about it."

Free 30-Minute SaaS Diagnostic

One focused session to diagnose the real constraint in your GTM motion.

Find My Sales Bottleneck - Free
  • I ask precise questions about your current sales process.
  • We identify the bottleneck (or bottlenecks) blocking growth.
  • You walk away with clarity on what to fix first.
  • If there's no fit, I'll tell you directly. No pitch.

Why This Approach Works

8+ Years SaaS Sales

Experience across early-stage and scaling SaaS companies - from founder-led sales to structured revenue teams and repeatable outbound systems in practice.

GTM Clarity First

Years working inside SaaS teams builds pattern recognition. The same GTM constraints appear repeatedly - unclear ICP, weak positioning, or inconsistent outbound execution.

Constraint Diagnosis

Instead of adding more tactics, we identify the constraint in the go-to-market system blocking growth - preventing months of wasted effort and experimentation.

How I work

Single sessions. Not retainers.

Most founders I speak with are cautious around consultants - and they should be. Most consultants will pitch a 6-month €20-30k commitment before they've earned a single hour of trust.

I do the opposite. I provide low-cost, high-value advice first. If what I tell you works, we'll find reasons to keep working together. If it doesn't, you've lost nothing.

Trust comes from proof - not from contracts.

Next Step After the Diagnostic

€299 Strategy Session - 60 Minutes

One focused session to turn the diagnostic insights into a concrete 30-day execution plan.

Book 60-Minute Strategy Session - €299
  • We map the correct sales funnel for your business - the foundation any sales motion needs.
  • We fix the specific bottlenecks identified in your diagnostic.
  • You walk away with a clear 30-day execution plan.
  • No retainer. No follow-on commitment.