Low-cost fixes first. Longer commitments only after proof.

Your demos go well. Then prospects ghost.

If your sales motion feels harder than the results show, it's not an effort problem - it's a clarity problem. Find your real bottleneck in a free 30-minute call.

Find My Sales Bottleneck - Free
From scattered GTM ideas to a clear ICP, message, and channel system

Which of these sound familiar?

Is your ICP fuzzy?

You can't describe them in one sentence.

Is your positioning unclear?

Prospects nod along, then ghost.

Is your outbound inconsistent?

Some weeks book calls. Most weeks don't.

Are your calls not converting?

Demos go well, then "we need to think about it."

Kai Michael Horn
About Kai Michael

8+ years building sales motions inside early-stage SaaS.

I've spent the last eight years inside early-stage SaaS, building functioning sales motions from scratch - the kind of hands-on work most "advisors" have never actually done.

That means I recognise the same handful of constraints showing up in almost every founder-led sales motion. And I can usually spot which one is yours in 30 minutes.

Diagnose Your Bottleneck in 30 Minutes

One focused call to surface what's actually blocking your growth. No prep needed - bring your situation and we'll find the constraint.

Find My Sales Bottleneck - Free
  • Walk away with a clear diagnosis of your #1 sales bottleneck.
  • Know exactly what to fix first - and what to ignore.
  • Get my honest take on whether your sales motion needs a tactic, a system, or a rethink.
  • If there's no fit, I'll tell you directly. No pitch.

Why This Approach Works

Pattern recognition from 8+ years inside SaaS - applied to your specific bottleneck.

You've tried tactics. This is different.

Most founders cycle through tactic after tactic. A diagnostic call skips the trial-and-error by identifying the lever that's actually broken.

Pattern recognition beats guessing.

After 8+ years inside SaaS, the same handful of bottlenecks show up over and over. Yours probably matches one I've seen before.

Fix the bottleneck, not ten tactics.

Adding more activity is the wrong move. Removing the constraint that's blocking your current activity is the right one.

How I work

Single sessions. Not retainers.

Most consultants pitch a 6-month €20-30k commitment before they've earned a single hour of trust. I do the opposite - low-cost, high-value advice first.

Trust comes from proof, not contracts.

After the diagnostic

Turn the Diagnosis Into a 30-Day Plan

60-minute session, €299. We take what we found in the diagnostic and turn it into the next 30 days of execution.

Book My Strategy Session - €299
  • Walk away with a sales funnel mapped to your specific business - not a generic template.
  • Get a concrete 30-day execution plan tied to the bottleneck we identified.
  • Know what to do, in what order, and what to measure.
  • No retainer. No follow-on commitment.