Low-cost fixes first. Longer commitments only after proof.

It's not your product. It's your sales motion.

No replies, no booked calls, no closed deals - the first instinct is to blame the product. Usually it's one fixable bottleneck. Find it in a free 30-minute call.

Find My Sales Bottleneck - Free
From scattered GTM ideas to a clear ICP, message, and channel system

Which of these sound familiar?

No one replying?

You send message after message. Barely any replies.

Replies but no calls?

They reply, then go quiet before a call gets booked.

Demos that fizzle?

The call goes great, then "we need to think about it."

Deals that drag on?

Pilots stall, or a "yes" goes quiet before signing.

The pattern I keep seeing

Silence looks the same as a broken product.

A lot of outreach in, almost nothing booked out

From the inside, a weak product and a leaking sales motion look identical - silence. So founders pivot, reprice, rebuild.

After enough diagnostic calls, the pattern is boring: it's almost always one step. Openers that pitch too early. Replies that never become calls. Demos with no next step. Deals nobody actually closes.

One leak, and the whole funnel reads as "nobody wants this."

The good news: that one step is findable in 30 minutes - and fixing it is far less painful than rebuilding the product.

Kai Michael Horn
About Kai Michael

8+ years building sales motions inside early-stage SaaS.

I've spent the last eight years inside early-stage SaaS, building functioning sales motions from scratch - the kind of hands-on work most "advisors" have never actually done.

That means I recognise the same handful of constraints showing up in almost every founder-led sales motion. And I can usually spot which one is yours in 30 minutes.

Kai Michael Horn on LinkedIn

Diagnose Your Bottleneck in 30 Minutes

One focused call to surface what's actually blocking your growth. No prep needed - bring your situation and we'll find the constraint.

Find My Sales Bottleneck - Free
  • Walk away with a clear diagnosis of your #1 sales bottleneck.
  • Know exactly what to fix first - and what to ignore.
  • Get my honest take on whether your sales motion needs a tactic, a system, or a rethink.
  • If there's no fit, I'll tell you directly. No pitch.

Why This Approach Works

Pattern recognition from 8+ years inside SaaS - applied to your specific bottleneck.

You've tried tactics. This is different.

Most founders cycle through tactic after tactic. A diagnostic call skips the trial-and-error by identifying the lever that's actually broken.

Pattern recognition beats guessing.

After 8+ years inside SaaS, the same handful of bottlenecks show up over and over. Yours probably matches one I've seen before.

Fix the bottleneck, not ten tactics.

Adding more activity is the wrong move. Removing the constraint that's blocking your current activity is the right one.

How I work

Proof first. Commitment only if it works.

Most consultants pitch a 6-month €20-30k commitment before they've earned a single hour of trust. I do the opposite - low-cost, high-value advice first.

Trust comes from proof, not contracts.

After the free call

Two ways to work together

The free call finds your bottleneck. Then you pick: get the fix in one session and implement it yourself, or get ongoing support across your whole sales motion - this bottleneck, the next one, and the deals in between.

One bottleneck

Strategy Session

€299 · one-off
You leave with
The fix for your #1 bottleneck - a clear plan, ready to put in market.
  • A fix built around your real bottleneck
  • A first version ready to put in market
  • The reasoning and metrics to track it
or
Most founders start here
Your whole sales motion

Ongoing Support

€499 / month · cancel anytime
The goal
More booked meetings and closed deals - we clear this bottleneck, then whatever blocks your funnel next.
  • A weekly 30-minute working session
  • Bottlenecks, live deals, investor-ready traction
  • Context that compounds - I know your funnel week over week

One closed deal covers it several times over.

Not sure which fits? That's what the free call is for.

Book Your Free Call